Simple is a retail and supply chain service company in the SEA countries, with operational teams based in Guangzhou and Bangkok. With a localized team and a global supply chain network, Simple provides partners with efficient, high-quality retail and logistics solutions.

Simple has incubated brands including Nataku, Homec, Alechaung, Petus, and Simple Health, Simple beauty and has led the development of Deli’s online business in Thailand. It stands as one of the most active players in the Thai e-commerce market.

Through strategic investment in local warehousing and teams, Simple has developed strong omnichannel capabilities spanning both online and offline operations. The company partners with leading retailers such as Lotus, Makro, HomePro, and Save Drug, enabling it to deliver one-stop export solutions across Thailand’s major sales channels.          

Built on the values of openness, shared growth, and long-term vision, Simple strives to be a company that earns the trust of its clients, inspires pride among its employees, and delivers lasting value to its shareholders.